Coverage you actually understand, from someone who listens first.
I'm Alyssa Fryson, a licensed health insurance broker. Before we talk about plans, I want to know why you're looking in the first place — then I put every option on the table, pros and cons included, so the decision is yours and you're confident in it.
Licensed broker
Educational, personal, and transparent.
I take an educational and personalized approach with every client I work with. The first step is truly understanding why someone is exploring new coverage in the first place — so I take the time to listen, identify their biggest concerns, and understand what they need most from their health coverage.
From there, I use my experience to guide them toward the options that make the most sense for their specific situation. My goal isn't just to help someone find coverage. It's to make sure they understand how their coverage works, what options they have, and why one route may make more sense for them than another.
At the end of the process, I want every client to feel informed, comfortable with their decision, and confident that their coverage truly fits their needs.
Why are you looking? What worries you most? That shapes everything that follows.
The pros and the cons of each route, in plain language, so you can weigh them yourself.
You'll know how your coverage works and why it fits, not just what it's called.
I take pride in being there for my clients. I handle their service directly — so if you ever need help with your coverage, you call me, and you're taken care of.
People tell me it felt simple.
Health insurance can be confusing and overwhelming. Here is what I hear most often once we're done.
Family first. And using what you know to help other people.
Family is the most important thing in my life. I'm proud to be a mother while building a business I hope sets an example for my children — I want them to see the value of hard work, but even more, the importance of having a good heart, treating people the right way, and using what you know to help others.
That carries directly into how I run my business. I want my clients to know they're working with someone who genuinely cares about doing the right thing. I'm here to advise and to lay every option in front of you, so the choice is yours — and the only person that decision needs to benefit is you.
The impact I hope to leave goes beyond insurance. I want people to walk away feeling like they met someone who genuinely cared, treated them with honesty and integrity, and truly wanted to make a positive difference in their life.
Licensed and verified — see for yourself.
Don't take my word for it — my National Producer Number is public record, and you can confirm my license in seconds through the official regulator lookups.
Covers these states
Covers these states
Your state’s own lookup→
These states run their own lookup and aren’t on either service above. Search my name or my NPN.
Covers these states
Why three links?No single public lookup covers every state — the regulators split the country between them. Pick your state above and I’ll point you at the right one.
A conversation costs nothing.
Call or text, and I'll take the time to understand what you actually need before we look at a single plan. There is no fee for my help — I'm paid by the carrier, never by you.